Hi! My name is Soph, 25 years old and I’m the owner of Studio Soph. I run Studio Soph together with my brother who is 27 years old. We are located in The Netherlands.
How did Studio Soph start? It was May 2020 and the whole world was working at home because of Covid. I worked full time at a graphic design and illustration studio and my brother worked full time at an accountancy company. Both of our work went from working 100% to maybe 20%, so my brother said why don’t we try something out with your personal illustrations that you make? I thought, why not? We have a lot of time on our hands right now. I already had an Etsy store that I didn’t ever really used. So I made about 5 to 10 card designs, put them online in the Etsy shop (called my shop Studio Soph), and it did not take long before we had our first order; and so Studio Soph begun!
Now, 2 years later, we are both working full time for our business. We sell cards, air fresheners, wrapping paper, mugs, coasters, and keychains. We have about 300 sale points, and more than 14000 sales on Etsy. We have been located in an office unit of 322 ft and now we are waiting to move in to our brand new office of 870 ft!
I think what makes Studio Soph successful, is that we try to stay on top of trends. For me I watch a lot of trending series & movies, I listen to all sorts of music and I’m Tik Tok addicted (who isn’t these days?) so diving into pop culture is very natural for me. We are very fast with new trending topics, quotes or people. If I get an idea in my head I draw or design it immediately and put it on a product, order it & I put it online. Our most unique product is probably our air fresheners. It’s so fun to see how they are doing so well and how popular they are! Our style of how the products look is unique. I love bright colours and I want my products to stand out. I also think it’s very important to stay in touch with my customers and ask for their feedback & wishes. Without them, I would not exist! So I highly value their input. What’s probably also unique is that we are a Dutch brand. Here in The Netherlands brands like Studio Soph are very rare.
Everyday we are amazed by all the positive feedback we get from our customers about how they love our products & that they sell so well. That is actually the biggest compliment, that people enjoy my art, my products & designs, as an artists that’s all you ever wish for! It really means the world to me.